We are a relative newcomer to the wound care market.  My team and I recently attended and exhibited at the fall Symposium on Advanced Wound Care (SAWC).  We have new imaging and analytics technology that can quickly and easily capture not only the photo of a chronic wound, but also automatically capture data and wound characteristics!  There was so much excitement that I wanted to share our team’s observations with you!

  1. Healthcare professionals are interested in new technology 

We had a poster accepted for the conference this year – which was a real honor – and as a result participated in an evening poster event where attendees could walk around and look at the posters and ask questions as you stood by your study results.  Most of the attendees who came by our poster and our booth were nurses and physicians, many with significant experience.  They were very interested in our technology and wanted to see a demo and how the product works.  We felt their excitement, and that made us excited too!  This tells me that well-designed technology will be welcomed by people who use it.

  1. Healthcare professionals like to see test and trial results

On Saturday, Dr. Thomas Serena made a presentation about our recent validation test for WoundWiseIQ (our app technology) vs. traditional wound measurement methods.  It was well attended, and Dr. Serena did a fantastic job outlining why an app.-based technology for capturing wound data, instead of traditional methods, is the way to go for analyzing wound healing.  Why guess the size of the wound any longer! (Press release click here)

 “How accurate is a length x width manual wound measurement?  Not very accurate.”

Dr. Thomas Serena
CEO, SerenaGroup

  1. Healthcare professionals want technology to help them   

Like with all technology users, physicians and nurses want the product, and especially the user interface, to be friendly and easy to use.  Building something that is accurate but difficult to use and cumbersome to operate, will not succeed in the market.  WoundWiseIQ provides more accurate measurements.  However, technology products, even if they do improve accuracy, also must improve productivity and work flow.

 “WoundWiseIQ technology can automatically find the edge of the wound.  You don’t have to manually draw around the wound.  Super cool.”

 Dr. Thomas Serena
CEO, SerenaGroup

The bottom line is this: Better data and better tools can lead to better decisions to heal wounds faster.  We as leaders in the healthcare field have a challenge in bringing new products to life to help 7 million people in the U.S. who are dealing with chronic wounds.  SAWC symposiums serve as a forum to help us connect experts who want to use those technologies – physicians, nurses, physical therapists, researchers, and podiatrists – to improve patient outcomes.  Our WoundWiseIQ team is excited to be part of the industry and contributing to solving the chronic would challenge.

Want to explore WoundWiseIQ further?  Contact me at gary@MedComplianceIQ.com


Quotes from Dr. Serena are from his live abstract presentation at SAWC Fall 2017.